As a fanatical surf angler, I know how vital it is to find that elusive color-size-action bait combo that fish like surf perch, bass, croaker, corbina and halibut have no hesitation in eating.

 

Especially when I'm guiding clients or tournament fishing, I want to be using baits that I trust 100% for maximum results, but I've found that surf-orientated plastics often lacked the finesse, color or action to generate the kind of reaction I wanted from wary fish. It's often  my job to get clients on fish in just a handful of hours, so bait choice really matters, but I was never quite happy with the options currently available.

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After extensive testing and experimenting over multiple seasons, I'm excited to launch Shore Baits with Super Grubs – a range of finesse-friendly plastic grubs with an irresistible action, built-in salt shrimp attractant and unique color-flipping shades including glow-in-the-dark colors. They're simple to use but devastatingly effective, which is why they've become my #1 choice of surf fishing bait.

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I've been using Super Grubs, the attractor beads and matching hooks everywhere I've fished in saltwater on the West Coast over the past couple of seasons, and they've caught some great fish for myself and my clients. I'll be relying on them in my 2024 tournament fishing and, regardless of your location or expertise, I'm sure you'll have similar results.
 

Ben - Shore Baits & American Sea Fishing owner and professional guide