Thank you for your booking

Dear Angler,

Thank you for booking with American Sea Fishing. We really appreciate your custom and we will do everything we can to make your time with us a success.

Please see below for FAQs.

Our sessions are flexible so please let us know in advance if there’s anything specific you’d like to learn or try. 

In the meantime, please read the information below and see you on the sand for some great fishing soon!

Ben Hervey-Murray

Owner, American Sea Fishing


  • Suntan lotion, sunglasses (polarised), sun hat

  • Chairs (we normally provide chairs / seats but for sanitary reasons this season we are asking clients to please bring their own seats to minimise shared equipment)

  • Buff-style neck protector for sun protection and warmth in the evening

  • Suitable clothing for spending the day in the sun and possibly getting wet (we recommend a long-sleeved, UV-resistant, rash vest-style top and board shorts due to their quick-drying properties)

  • Beach towel and/or change of clothes 

  • If fishing into the evening, please also be aware that temperatures at night can be quite low by comparison so please bring a warm / windproof jacket, hoodie and pants to change into 

  • A good quality head-torch / head-lamp with fresh batteries for afternoon-into-evening sessions

  • Drinks and food for the day (please be aware that alcohol is prohibited on most beaches)

  • Camera or cameraphone



  • All fishing equipment (rods, reels, rigs etc)

  • All bait



Situation regarding Covid-19

We have full approval from CDFW to open for business and we undertake an extensive program of disinfecting and sanitising all equipment. We are also practising social distancing during trips, using masks extensively, wearing gloves to handle any shared equipment and hand sanitiser at regular intervals. We are happy to accommodate any special requests to make your trip as safe as possible.

Can I bring my own fishing tackle?

Yes, please bring any tackle you’d like to use and we’ll accommodate where possible. This is a great idea on tutorial sessions. However, we provide everything, so you don’t need to bring tackle.

Can my family / friends come too?

Yes, but please keep in mind that we usually accommodate a maximum of three people using our seats - a guide and two others - so please ensure you bring enough equipment (chairs etc) for everyone if extra spectators are coming. Almost all of our venues are suitable for young children and have parking nearby. We are happy to accommodate any requests regarding venue access and parking, please enquire.

Will there be bathrooms where we fish?

Yes, we choose beaches and venues where there are good quality public bathrooms available.

Where will we be fishing?

Our guides will select a venue the day before the session, or sometimes on the day, somewhere as convenient as possible for the client. We will always contact the client in advance regarding venue choice and give them as much notice as possible. 

Will I have to do much physical work?

Our guides will carry and transport all the equipment needed. Beyond this, you can do as little or as much as you like. We are flexible and happy to accommodate any special physical requirements - please speak to our guides in advance regarding this.


A deposit is required to secure bookings - this is non-refundable and forms part of the overall fee for the booking (so not a separate charge) The main reason for this charge is to cover our expenses in the run up to a session - we have to catch fresh bait, prepare tackle, build fresh rigs, scout locations etc. This is time-consuming but vital for a successful trip. 


The full balance of the deposit is due 24 hours before the booking takes place, unless otherwise arranged with American Sea Fishing’s representative. 

If for any reason you wish to cancel a booking, please do so with more than 48 hours notice so we can rebook your trip at a later date using the same deposit. For any trips cancelled with less than 48 hours notice, we reserve the right to hold the deposit. 


For trips cancelled with less than 24 hours notice, we reserve the right to hold up to 100% of the total fee. By booking with American Sea Fishing, you are agreeing to these terms and conditions.  


Contact: Ben +1 (714) 642-5770 

Emergency contact: Chris +1 (714) 234-6441